IOWA NATURAL NOW AVAILABLE THROUGH TREE OF LIFE

Iowa Natural, an Innovative Growers, LLC, welcomes their new distributor, Tree of Life, Inc.  Tree of Life added Iowa Natural Premium Soy to their cooking oil category line-up and as of September 16 natural foods grocery stores across the nation will be able to buy this innovative product.  

Iowa Natural Premium Soy Oil is the healthiest soybean oil in the world. The oil is naturally expeller-pressed from non-genetically modified soybeans. It has 50% less saturated fat than regular soybean oil, yet still has a high level of polyunsaturated and monounsaturated fats, which are essential to a healthy diet.

Iowa Natural is also free of trans-fats, which are known to raise LDL (bad) cholesterol and lower HDL (good) cholesterol.  Additionally, Iowa Natural is traceable back to the farm on which the soybeans grow in the heartland of the USA, supporting family farmers and local agriculture.
Innovative Growers is made up of 40 farmers all over the state of Iowa and was formed in 2000 when a group of Iowa farmers with the assistance of Iowa State University Extension created value-added agriculture products. The farmers saw an increasing concern over trans-fat and recognized that there was nothing in the consumer market place that provided and soy bean oil with no trans-fat and low linolenic acid, so they all banded together to produce something locally.  The idea is to grow it locally, provide something they could be proud of and bring it to the consumer marketplace.

“The development of the specialty beans at Iowa State University by Dr. Walt Fehr was about a thirty year process.  Lots of time and care was taken in naturally breeding our soy beans,” commented David Dvorak, president of Innovative Growers and West Liberty, IA resident. Dr. Fehr’s creation of the food grade soy beans with low linolenic acid and low saturated fat prompted the group to bottle the natural soy oil for consumer distribution.  Identity preservation and traceability is the cornerstone of the group. 

Innovative Growers went the extra mile to process the soy oil naturally by expeller pressing the beans, rather than processing it with the use of chemicals like hexane which is more commonly done because of cost and efficiency. “Our foresight with Iowa Natural was ahead of the trend and the marketplace is just now catching up.  Several small local specialty food stores were on board from the start with providing natural, no trans-fat soy oil and it’s now getting lots of attention from regional and national natural food store chains, not to mention even some food manufacturers.  We’re very proud of Iowa Natural Premium Soy Oil and are excited for all households who care about good health to have it in their pantry,” said Dvorak.

Iowa Natural is currently sold locally at Hy-Vee Food Stores, Dahl’s Foods and some Fairways.  Additionally, it is found in Des Moines area natural food stores like Gateway Market, New City Market, Heart of Iowa Marketplace and Campbell’s Nutrition.  Now, with the addition of Tree of Life distribution it will sold widely across the United States.

Iowa Natural Premium Soy Oil is great for stir frying or making French fries because it has a high flash point.  It is also used in baking cakes and cookies by replacing other oils or even butter.  Iowa Natural makes salad dressings, marinades and bread dipping sauces.  Get creative!  Iowa Natural Premium Soy Oil has no over powering taste so it will naturally take on the flavors you add to it.

Iowa Natural is family farm nurtured and devoted to providing the healthiest and best-tasting cooking oil available.  Iowa Natural is trans-fat free and comes in ultra-low linolenic and low saturated fat varieties. The oils are expeller-pressed from non-genetically modified soybeans developed by Iowa State University. Iowa Natural Soy Oils are produced by Innovative Growers, LLC. For more information about our company and products, contact us at 515-720-3702 or info@iowanatural.com